Medsintez Plant, one of the leading pharmaceutical companies in the Urals, partnered with the 15th Anniversary Festival of Expectant Mothers in the Sverdlovsk Region. The event, aimed at strengthening family values and supporting motherhood, was held in Ekaterinburg with the support of the regional government and as part of the national Family Project.
This year, the Festival was dedicated to the Fatherland Defender's Year and the 80th anniversary of the Great Victory. The Festival has brought together over 2,500 participants throughout its history. In 2025, ten finalists spent two months preparing for the final show: attending master classes, engaging in creative activities, sports, and participating in socially significant events.
«We are honored to be part of such an important and radiant project as the Festival of Expectant Mothers. Supporting motherhood and childhood and caring of women's health is not only social responsibility, but also the mission of our company,» noted Alexander Petrov, Chairman of the Board of Directors of Medsintez Plant LLC.
The participation of Medsintez Plant in the Festival is a natural extension of its work aimed at supporting families and health. The plant produces a wide range of medications, including vital drugs for the treatment of infertility used in assisted reproductive technology (ART) programs. The company is working to introduce a full line of ART medications, which will ensure drug safety in this area in Russia.
The Festival of Expectant Mothers aligns with the objectives of the national Family Project, which aims to strengthen the institution of the family, support parenthood, and improve the quality of life with children. This project helps create conditions for the birth and raising of children in an atmosphere of love and care. The Festival is being implemented in the Sverdlovsk Region with the support of the regional government, which is consistently developing measures to support families and creating a comfortable environment for expectant parents.
«This project aims to strengthen traditional family values. Our goal is to show that expectant mothers are true examples of beauty, intelligence, and femininity,» said Natalia Knyazeva, Festival organizer and director of the MM-Forum group of companies.